PHOENIX Brand was initiated in 1986 and immediately proved itself as a successfully developing brand, main tendency of which was the development of electronic, elegant watches with inimitable design, combined with new technology and high-quality materials. In addition, the distinctiveness of PHOENIX was that the watches produced under this brand are put on sale in limited quantities; this means that the company produces the watches of one model not more than 1000 units worldwide. PHOENIX Brand is mainly oriented on the fine half of humanity, and this fact undoubtedly is the company’s advantage in delivering the finest - state of the art designated products to our beautiful half of the society. Customer, buying PHOENIX watches, can be sure, that these watches are owned by only 500 - 1000 women in the world, which gives them the right to uniqueness and exclusivity.
A Certificate of Authenticity is included in every set of watches sold. Checking the authenticity of the certificate may be done on the official website www.phoenix-watch.com, on the section of authenticity page. Only high quality and expensive elements are used in the creation of PHOENIX watches. Due to that, our watches possess reliability and gaining more popularity in the world. It should be noted, that our experts pay special attention to the pricing policy for our products. With such high quality and exclusivity, our watches are still oriented on the mid class buyers, who can afford buying or changing their watches as frequently as they feel depending on their mood and needs. Company’s policy has allowed the brand name PHOENIX to become a developing a successful brand and actively win the confidence and appreciation among our customers around the globe.
PHOENIX watches are produced for different markets with considering the continental peculiarity and deep analysis of fashion trends for each region. The main production facilities of our company are located in Europe, United Arab Emirates and Hong Kong. Design Center and the head office are located in Switzerland. Main dealer center is located in the UAE. The representative office in Russia was established in the second half of 2009.
More than 900 different models are designed and developed in our design centers and factories every week. This allows PHOENIX to have a wide range of watches, which allows us to update our collection almost every month. In the modern lifestyle, watches are not only a functional attribute of a person's life, but also a part of the fashion industry with its world trends. Now days, watches not only determine time, but also their owner’s status. For that, exclusivity has become an essential issue. Watches PHOENIX corresponds to all needs of the international watch industry.
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